Fluor will use Watson's project health diagnostics and its market dynamics/spend analytics systems, which, according to Fluor, will "transform complex data into actionable business insights". IBM Research and IBM Services worked with Fluor to identify "thousands of data points across the entire life cycle of capital projects". AI will be able to use historical trends and patterns to predict issues such as rising costs or delays. It will also be able to identify the root causes of issues and the impact of changes in the decision-making process, including estimate analysis, forecast evaluation, project risk assessment and critical path analysis. Leslie Lindgren, Fluor's vice president for IT, said: "We will be using these innovations on megaprojects to quickly discover trends, patterns and meaning in our structured and unstructured data."

General Motors and IBM have partnered to bring personalized content to drivers. GM's new OnStar system, which is called OnStar Go, will incorporate IBM's Watson artificial intelligence technology in an attempt to optimize the driver's time in the vehicle. But there's a catch – targeted offers and services. Thanks to IBM, OnStar Go will learn from drivers' behaviors and provide customized offers from GM's partners, which of right now include Exxon Mobil, iHeartRadio, Glympse, Parkopedia, and Mastercard. If your GM vehicle needs fuel, for instance, OnStar Go would point you towards an Exxon Mobil gas station.